Case skills 7 min readLast reviewed 23 October 2026Sample

Structuring

A clear question, complete branches, and priorities specific to the client.

A structure is a map that splits the problem into smaller parts you can analyse. A good structure answers this client's question, not a generic one.

Three tests for a structure

1Tied to the questionEvery branch helps reach the recommendation.
2Complete, without overlapBranches cover every possible cause, and no two overlap.
3Specific to the clientYou name factors from its industry and market, not a memorised list.

Three quick questions; nothing is saved.

1.What does “complete, without overlap” mean?
Few branchesThey cover every cause and don't overlapEvery branch has numbers
2.Revenue in the café example =
Rent + coffeeCustomers × average billProfit − costs
3.How do you end your structure?
With where you'll start and whyWith the final recommendationBy asking about time

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